I came across this on one of my late night jags when I’m up too late surfing photography-related sites, and thought to share it. There are 12 elements have been defined by the Professional Photographers of America (PPA) as necessary for the success of an image. These are the guidelines their judges use for choosing award-winning images:
Impact Compelling images evoke laughter, sadness, anger, pride, wonder, and emotion.
Creativity is the original, fresh, and external expression of the imagination of the maker.
Technical excellence Retouching, sharpness, exposure, printing, mounting, and color.
Composition is bringing all of the visual elements together to express the purpose of the image.
Lighting refers to how dimension, shape and roundness are defined and enhanced in an image.
Style is defined in a number of ways as it applies to a creative image.
Presentation gives an image a finished look using mats and borders.
Center of Interest is the point or points on the image where the maker wants the viewer to stop.
Subject Matter should always be appropriate to the story being told in an image.
Color Balance supplies harmony to an image.
Technique is the approach used to create the image. Printing, lighting, posing, capture, and media.
Story Telling refers to the image’s ability to evoke imagination.